Tag Archives: engagement

The systems we use to manage our relationships eventually transform into the systems we use to collaborate with those relationships.

Engagement is what brings tasks and relationships together. Engagement is the process of building relationships with people and putting those relationships to work to accomplish some goal.

When it comes to social change, the problem with online social networking tools has less to do with the tools themselves - and more to do with how organizations fail to connect their social network organizing with their efforts to deepen their relationships with people. A healthy mix of weak-tie and strong-tie connections and the processes for moving people from the former to the latter is the essence of the Engagement Pyramid and it’s what Malcolm Gladwell is missing in his critique of social networking tools.