Tag Archives: engagement

Klout helps companies better understand the influence of employees and customers, and this opens the firm more fully to the outside world. Despite its many problems, Klout not only symbolizes the growing importance of influence in marketing, but the increasingly permeable nature of the firm.

When nonprofit organizations with issue-specific, niche missions organize themselves around individual donor fundraising, it creates waste, dysfunction and drains power away from real social change.

This morning I received an online petition to support changes to US fuel efficiency standards, and the reasons I didn't sign it say a lot about the problems of the social change sector today.

Google+ pushes better engagement with "permission marketing" principles.

Many of you know that I write a lot about engagement and think about it as "the process of building relationships with people and putting those relationships to work to accomplish some goal." This exercise is designed to help you better balance this tension between tasks and relationships.

There will soon be a day when the majority of our online social interactions will occur through mobile devices, and we will face a much more intensely social world than we can even imagine today. When that day comes, our software will need to be much smarter at recognizing people's social context.

It's one of the great tragedies of modern life that our amazing capacity for emotional intelligence gets short-circuited online. We need software that helps us not only retain, but augment our online emotional intelligence. Here are four areas to focus on and a plea for injecting anthropology into our software development process.

The new economics of local news distribution rests on linking and networking behavior, and that requires a whole new type of relationship with readers - one that treats them less like passive consumers and more like proactive partners in disseminating news.

People are what connects an organization to the world around it.

The boundary between what's inside and what's outside the firm is the future of organizational strategy.