Is the system going to eat you up and relieve you of your humanity? Or are you going to be able to use the systems to human purpose?
- Joseph Campbell from The Power of Myth interview with Bill Moyers
My name is Gideon Rosenblatt, and Alchemy of Change is home for my writing. I write mostly about the impact that technology has on people, organizations and society.
Technology accelerates change like no other force on the planet. I’m a huge technology enthusiast – a geek, through and through – but my faith in technology is tempered by an even deeper reverence for the power of the human soul and the deep force that animates all life.
Technology is today’s alchemy. As its stewards, we have a solemn duty to use this awesome power responsibly. Alchemists of old were purported to be able to transform lead into gold: a metaphor for fully tapping that greater something that resides deep inside each and every one of us – whatever we may choose to call it.
How do we use technology in ways that best honor the “gold” that shines deep within us, our organizations, our communities and the other stuff we build? This is the question that echoes throughout the topics I cover here:
The way we organize our work shapes us and the impact we have in the world. When run exclusively as money-maximizing machines, our organizations lose their humanity and greater purpose. Organizations that embrace these forces, and technologically turbo-charge them, more fully tap the human spirit – the most powerful force on the planet.
Our most powerful, most soulful relationships are based on love, not technology. But technology does play an important role in connecting us with other people, as well as the things and places we care about. I’m an ideas guy, constantly coming up with new approaches to these kinds of “connection technologies” – and I post many of those ideas here, along with my observations about the impact all this technology and change has on our organizations, our communities and our relationships.
You will find a definite populist tinge to much of my writing. I am proud of my American roots and believe in the power of real democracy to solve our pressing societal problems.

