Many of you know that I write a lot about engagement and think about it as "the process of building relationships with people and putting those relationships to work to accomplish some goal." This exercise is designed to help you better balance this tension between tasks and relationships.
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Why Our Software Needs Social Context
There will soon be a day when the majority of our online social interactions will occur through mobile devices, and we will face a much more intensely social world than we can even imagine today. When that day comes, our software will need to be much smarter at recognizing people's social context.
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