Google+ pushes better engagement with "permission marketing" principles.
Read More »Google+ Hints at a Social Media Marketing Revolution
Tag Archives: Salesforce
Re-Inventing Collaboration: CRM as Social Technology
The systems we use to manage our relationships eventually transform into the systems we use to collaborate with those relationships.
Read More »Engaging Veterans with CRM
If you’re into using technology to engage people in a mission, you’ve gotta check out this very impressive video. This is a friend, Sam Dorman describing a project he worked on with the folks at Biro Creative and Etherios for Iraq and Afghanistan Veterans of America (IAVA). It’s a very sophisticated front-end website that’s built on top of IAVA’s Salesforce.com database. The goal of this ...
Read More »“Third-Order” Engagement
Customers and partners engaging other customers and partners.
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