Klout helps companies better understand the influence of employees and customers, and this opens the firm more fully to the outside world. Despite its many problems, Klout not only symbolizes the growing importance of influence in marketing, but the increasingly permeable nature of the firm.
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When thinking about social change movements, networks teach us that it all comes down to the human connection.
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From the self-reliance of yesterday to the radical connectedness of today.
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People are what connects an organization to the world around it.
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The boundary between what's inside and what's outside the firm is the future of organizational strategy.
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