Tag Archives: media

"Social reading" centers not so much on the joy of reading or pursuit of knowledge, but a desire to build social capital on social networks. And now, it's coming to books.

Mobile devices will usher in a renaissance in local news. With Google, Facebook, Yelp and others building services to help us buy more local goods and services, there will be natural pressure for other kinds of location-based information and news as we layer millions of small posts, tags and comments onto our physical surroundings.

The new economics of local news distribution rests on linking and networking behavior, and that requires a whole new type of relationship with readers - one that treats them less like passive consumers and more like proactive partners in disseminating news.

The web's unbundling of the local newspaper business model didn't occur all at once, but as a one-two punch of vertical marketplaces for easily aggregated data like car buying, and crowd-sourcing platforms to get at the fragmented, more difficult to aggregate information in local markets. In essence, what the Internet did was enable web-based businesses to cherry-pick the profitable pieces out of the local newspaper's business model. When that happened, the flow of money for reporter salaries came under increased pressure and newsrooms across the US were slowly eviscerated.

The web has changed a lot of things about the way we consume media. It’s flipped our primary communications infrastructure from a one-way, to a two-way flow of information – and that change in the way we communicate is redefining who we are. Businesses and organizations of all types need to understand that their customers and other stakeholders are no ...