Tag Archives: Google Plus

Fixing the Google+ Engagement Problem

Google has a real problem with Google+ engagement - especially with new users. Here are some ideas on how to address the situation.

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Google+ Hints at a Social Media Marketing Revolution

Google+ pushes better engagement with "permission marketing" principles.

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Why Google Sparks Matters

Sparking our imaginations

Sparks is critical to protecting Google's golden egg - its search business - from Facebook. With Sparks, Google is trying to get you to share interesting content with people using Circles rather than Facebook. Facebook gets social, but Google really gets information - so here are a few speculations on where Google is likely to take Sparks:

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