Author Archives: Gideon Rosenblatt

Gideon Rosenblatt writes about the impact of technology on people, organizations and society at Alchemy of Change. He is a technologist with a background in business and social change. For nine years, Gideon ran Groundwire, a mission-driven technology consulting group, dedicated to building a more sustainable world. Prior to that, he spent ten years at Microsoft in various marketing, product development and management positions, where he developed CarPoint, one of the world's first large-scale e-commerce websites. Gideon was raised in Utah, lived and worked in Japan and China for several years, and now lives in Seattle with his wife and two boys. More details on Gideon here.

"Transitive Novelty"

October 31, 2009

Woke up today thinking about novelty.  I had just been dreaming about some novelty store and it got me thinking… Why is it that people care about news from some organizations and not from others? One reason, I’d suggest, relates to an idea I’ll call “transitive novelty.”  The idea is pretty simple. I have some innovation that helps you be ...

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Alchemy of Change by Gideon Rosenblatt is licensed under a Creative Commons Attribution 4.0 International License.