I need some help deciding what term to use when I write about organizations. So I’m issuing a request for feedback.
Before you weigh in, here are some considerations.
First, the entities I write about are not just for-profit companies. Many of my observations hold just as true for non-profit organizations. Non-profit organizations are corporations, technically speaking, but my guess is that most people tend not to think of non-profit entities when they come across the words corporation, company or firm. Not sure if that’s true. So that’s a question.
Second, my assumption is that the term “organization” sounds somewhat academic and disconnected from people’s day-to-day reality. I’m not an academic (even if some of my stuff does get somewhat abstract at times…yep, I’m aware of that). “Organization” is more accurate, but is it too disconnected from how most people think?
It’s fair to ask who my audience is. It’s not academia. It’s people leading and working in real organizations. My stuff does have a big focus on technology, so that’s probably a factor too.
The contenders are:
OK. So there you have it. This the first time I’ve tried to use my blog to solicit feedback. Let’s see how it goes.