“It’s probably the single most powerful behavioural finding in the world,” agrees Charles Raison of Emory University in Atlanta, Georgia, who studies mind-body interactions. “People who have rich social lives and warm, open relationships don’t get sick and they live longer.”
Though a social enterprise must earn enough revenue to be be sustainable, It is less important for that social enterprise to earn a profit than it is for it to create public benefit. I believe that this idea – that delivering value is more important than generating profit – is a disruptive innovation that all business, social and otherwise, should adopt. Again, this does not mean that it is not important to earn a profit; however, it is destructive and short-sighted to myopically focus on profit. I realize that this is capitalist sacrilege.
Historically, the two main types of obstacles to information discovery have been barriers of awareness, which encompass all the information we can’t access because we simply don’t know about its existence in the first place, and barriers of accessibility, which refer to the information we do know is out there but remains outside of our practical, infrastructural or legal reach.
Surely, we can outsource digitization and accessibility, and we can even outsource curation, but we cannot outsource curiosity, the highest form of motivation. And since curiosity is the gateway to access, we can’t outsource access, even in the context of the greatest possible accessibility.
What great curators do is reverse-engineer this dynamic, framing cultural importance first to magnify our motivation to engage with information.
Twitter is Not a Social NetworkTwitter is not a social network. It's a "real-time information network" and once you see it that way, its competitive edges look a lot closer to Google than Facebook. Facebook is a social network utility, while Twitter is a social network application with real-time information as its end goal.
Klout, Influence, and the Future of BusinessKlout helps companies better understand the influence of employees and customers, and this opens the firm more fully to the outside world. Despite its many problems, Klout not only symbolizes the growing importance of influence in marketing, but the increasingly permeable nature of the firm.