Tag Archives: Craiglist

The Great Unbundling and Collapse of Local Newspapers

Ads evaporating into the Interwebs

The web's unbundling of the local newspaper business model didn't occur all at once, but as a one-two punch of vertical marketplaces for easily aggregated data like car buying, and crowd-sourcing platforms to get at the fragmented, more difficult to aggregate information in local markets. In essence, what the Internet did was enable web-based businesses to cherry-pick the profitable pieces out of the local newspaper's business model. When that happened, the flow of money for reporter salaries came under increased pressure and newsrooms across the US were slowly eviscerated.

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