Relationship-Centric Software

Connecting UsWhen humans are the organizing principle around which we build our companies, managing relationships becomes one of the most important tasks of the firm. Relationship-centric software is what helps people manage and engage other people in the work of the firm.

Relationship-centric software spans a broad spectrum of software categories, including Customer Relationship Management databases for firms and social networking services for individuals. Over time, the edges of these software categories will blur into one another, just as the organizational boundaries of the firm become increasingly fuzzy.

Soulful software recognizes the important role that relationships play in carrying out the work of the firm, but also recognizes that relationships are not just a means to these ends – but an end in and of themselves.

 

 Featured Articles on Relationship-Centric Software:

Google+ Hints at a Social Media Marketing Revolution

Google+ is pushing organizations to adopt “permission marketing” principles that are better for customers. Here’s how it can go even further.

 

Friend Discovery is the Intersection of CRM and the Social Graph“Friend Discovery” Revolutionizes How Organizations Collaborate

Friend Discovery connects an organization’s CRM database with the social networks of its customers. That helps customers connect with friends who also care about the organization’s work – and that’s a game-changer.

 

Collaborate With MeRe-Inventing Collaboration: CRM as Social Technology

The systems we use to manage our relationships eventually transform into the systems we use to collaborate with those relationships.

 

 

Why Our Software Needs Social Context

There will soon be a day when the majority of our online social interactions will occur through mobile devices, and we will face a much more intensely social world than we can even imagine today. When that day comes, our software will need to be much smarter at recognizing people’s social context.

 

Latest Articles on Relationship-Centric Software:

  • Google+ Hints at a Social Media Marketing Revolution Google+ is pushing organizations to adopt "permission marketing" principles that are better for customers. Here's how it can go even further.
  • TicketMaster "Friend Discovery" Helps You Find Facebook Friends at Concerts TicketMaster just announced a new interactive seat map feature that allows you to more easily book seats next to your friends at concerts. This new "social seat map" feature is a prime example of "Friend Discovery" - connecting an organization’s CRM database with the social networks of its customers.
  • Who to Focus On Being effective is part what we focus on and part who we focus on - because so much of what we do in life, we do with other people. To know who to focus on, you need to look at "who matters" and "who you can influence" - and that influence comes through engagement.
  • Making Social CRM "Friend Discovery" Real "Friend Discovery" is a new idea for Social CRM that connects the Customer Relationship Management (CRM) database in an organization with the social networks of its customers and other stakeholders. This post goes into (even more) detail than my orig...
  • 3 Principles of "Friend Discovery" Social CRM As I talked about in my last post, "Friend Discovery" is a concept for a new branch of Social CRM. Friend Discovery connects the Customer Relationship Management (CRM) database in an organization with the social networks of its customers and other st...
  • "Friend Discovery" Revolutionizes How Organizations Collaborate Friend Discovery connects an organization's CRM database with the social networks of its customers. That helps customers connect with friends who also care about the organization's work - and that's a game-changer.
  • Re-Inventing Collaboration: CRM as Social Technology The systems we use to manage our relationships eventually transform into the systems we use to collaborate with those relationships.

 

Images compiled from fun group shots by YinCrash, Andrew Huff, bradley j, haunted by Leonard Cohen, and factoryseashell. Thank you.