Engagement is building relationships and putting those relationships to work to accomplish shared goals.
Engagement isn’t just about clicking links or liking something on Facebook. It’s a deepening of relationships that builds partnerships and collaboration as a means of creating economic and societal value.
Companies that know how to deeply engage employees, partners, customers and other key stakeholders in their work have an insurmountable advantage over other firms.
These companies are powered by the greatest force on the planet: the human soul.
Lots of related ideas at The Vital Edge.
Featured Articles on Engagement:
Balancing Tasks & Relationships – The Art of Engagement
Engagement is what brings tasks and relationships together. Engagement is the process of building relationships with people and putting those relationships to work to accomplish some goal.
“Third-Order” Engagement
First-order engagement is engaging employees. Second-order engagement is engaging customers and partners. Third-order engagement is when customers and partners engage other customers and partners in the organization’s work.
Connections are Different than Relationships
A connection, or point of contact, in a relationship is a very ancient tool that biological life of all types uses to stay connected with its surrounding environment in a productive and safe way.
How Connections “Wrap” Our Engagement
You can think of connections as analogous to the packaging that wraps a product you buy at the store. The underlying “product” is the activity, or work, you want to coordinate with someone; the packaging is the connection between you.
Cooperation is Never Perfect
I love it when a scientist comes along and proves something that, on an intuitive level, I just knew had to be true. That’s what just happened for me while watching Martin Nowark talk about his work on cooperation…. Just as I suspected: cooperation isn’t all fluffy white bunnies.
Lots of related ideas at The Vital Edge.
Latest Articles on Engagement:
- Announcing The Vital Edge! Welcome to my new website, and the “disruptively good business” of The Vital Edge.
- Klout, Influence, and the Future of Business Klout helps companies better understand the influence of employees and customers, and this opens the firm more fully to the outside world. Despite its many problems, Klout not only symbolizes the growing importance of influence in marketing, but the increasingly permeable nature of the firm.
- Week in Review: May 14, 2012 Four mini-posts on: Google’s new ‘knowledge graph” and the semantic web, the sad story of Flickr (and CarPoint), why Justin Bieber has a higher Klout score than President Obama, and the future of market research. Phew…
- Soulful Work – My Interview with Big Life An interview with Shelly Immel from Big Life, where she helps me cut to the essence of my work on making business a better force for good in the world.
- Testing the Wisdom of Crowds When we make it possible for people to aggregate their wisdom in independent, diverse and decentralized ways, the resulting “wisdom of the crowds” can be uncannily accurate. I just tested that on Google+, and here are my results.
- We Are The Filter Bubble Computer algorithms aren’t the only thing contributing to the “Internet Filter Bubble.” Who we choose to connect with in our social networks deeply affects who is “curating” the content we consume. Here’s why diversity in your social network matters.
- Place-Based Networks: A New Kind of Social Network Place-Based Networks are mobile social networks that help you connect with other people based on your shared interest in a place.
Enthusiastic guy image by Infusionsoft. Thank you.
