Social Media & Information Technology

Google has a real problem with Google+ engagement - especially with new users. Here are some ideas on how to address the situation.

Some slides on why I believe Google+ is important: Shared interest graph View more presentations from gideonro These were originally posted on Google+, where there is a pretty heavy amount of discussion about them. You’ll have no problem viewing them even if you don’t have an account there (yet).  😉  

Place-Based Networks are mobile social networks that help you connect with other people based on your shared interest in a place.

By connecting Google+ to search, Google is tiering web search into three, very useful, layers: global search, social search and personal search.

Twitter is mad at Google for connecting Google+ with search - and for commoditizing their service in the process. How this might not be such a bad thing.

Get ready for the geo-tag - and a revolution in the way you use your phone to search the places around you!

Google+ pushes better engagement with "permission marketing" principles.

How come I can't decide for myself what influence on the web means to me? Who died and left Klout king? How about an influence tuner to let me decide what kind of influence matters most?

Sparks is critical to protecting Google's golden egg - its search business - from Facebook. With Sparks, Google is trying to get you to share interesting content with people using Circles rather than Facebook. Facebook gets social, but Google really gets information - so here are a few speculations on where Google is likely to take Sparks:

The latest issue of Wired has an interview with Twitter co-founder Jack Dorsey on his latest venture – Square. If you’re not familiar with Square, it’s a simple way for merchants to accept credit card payments through a little device that plugs into their phone. Square has now shipped a half million card readers and is already processing over $3 million a ...