Managing a relationship between Netflix and Facebook was already complicated enough – but now Batman’s come in and mucked everything up. Under a just announced deal, Warner Bros. will be making selected movies available for digital rental on each film’s respective Facebook page. The Warner-Facebook relationship starts today with “The Dark Knight.” That’s right, you’ll be …
Category Archive: Permeability & Networks
Netflix’s Tricky Dance with Facebook
Netflix is going to get more social, with deeper integration with Facebook – and it’s going to be a tricky dance. Don’t get me wrong; Netflix has to do this to stay competitive. It just needs to be very careful about how it negotiates the service’s points of interaction with Facebook’s social graph. As our shared movie viewing experience deteriorates with the proliferation of digital devices, people are going to look for other ways to connect socially through movies. So getting this social layer right truly is important for Netflix.
Visualize Your Own LinkedIn Network
I just mapped all my LinkedIn connections onto a visual graph through a new web service called InMaps. It’s worth checking out; and even though it’s still not particularly useful so far, the service does provide an interesting look at were network analytics is likely to go in the not-too-distant future – and that’s going …
Twitter’s Golden Egg
“Information networker” describes a group of people whose work centers on creating and connecting information. Today the lines between information creation and distribution have blurred. Twitter is a social network application used by information networkers to distribute ideas and build their influence online. In using Twitter for this purpose, information networkers also happen to build a very valuable real time information network that’s used by a much larger pool of people.
Twitter is Not a Social Network
Twitter is not a social network. It’s a “real-time information network” and once you see it that way, its competitive edges look a lot closer to Google than Facebook. Facebook is a social network utility, while Twitter is a social network application with real-time information as its end goal.
Networks and Autonomy
“Networks are voluntary connections between autonomous peers.” Organizations are autonomous when they have final say over their own future. People are autonomous when they have final say over their lives. I might be autonomous at home but not at work, by the way, just as I’m free to decide who I vote for in an election …
Defining Social CRM: Networking Business Processes
Paul Greenberg has an interesting post in which he puts a stake in the ground in defining Social CRM (sCRM). There’s a lot to take in from that post, but here’s his relatively compact definition: “CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, …







