Social impact strategy aligns societal and business objectives, creating enormous brand value in the process.
The Vital Edge
Disruptively good business for world-changing companies and the humans who build them.The Alchemy of Change is no longer active, but its spirit lives on at The Vital Edge.
Come have a look.
More Alchemy
The Soulful Company
TEDx talk on The Soulful Company
Category Archive: Mission & Outcomes
Announcing The Vital Edge!
Welcome to my new website, and the “disruptively good business” of The Vital Edge.
Week in Review: May 21, 2012
Seven ideas on meaningful work, myth, mobile computing, philanthropy, and networks.
Soulful Work – My Interview with Big Life
An interview with Shelly Immel from Big Life, where she helps me cut to the essence of my work on making business a better force for good in the world.
When Organizational Goals Clash with Social Change Goals
This morning I received an online petition to support changes to US fuel efficiency standards, and the reasons I didn’t sign it say a lot about the problems of the social change sector today.
The Sole of a Business
Shoe repair man, Mr. Lee, teaches me the beauty of business and its ability to be of service to society.
Netflix Explodes Its Customer Goodwill
Netflix is slowly exploding all its goodwill with customers, through a series of decisions on pricing and reshaping its service offerings. It’s been a bad six months for the company, and I don’t see things turning around for them again for a while … if ever. It’s too bad. It’s a good company that just made some bad decisions.
Software Will Replace You
Software-based businesses like Amazon and Netflix are rapidly displacing traditional businesses, but it goes much deeper than that. Software will soon replace much of what you do at work – and at lower cost and with better service. The question is – how far will we take this? Will software someday run our companies?
Social Enterprise and the Renaissance of Local News
The old business model for local news is deep in debt and essentially running on fumes. The notion of a truly mission-driven news entity is quite compelling. We see examples of it running quite effectively in the nonprofit world in entities such as YES! Magazine, Grist, and High Country News. While these organizations have editorial voices and geographic territories that make them operationally quite different from a local newspaper, they do paint a picture of what could be possible on a municipal level.
