Social impact strategy aligns societal and business objectives, creating enormous brand value in the process.
Category Archive: Mission & Outcomes
Netflix is slowly exploding all its goodwill with customers, through a series of decisions on pricing and reshaping its service offerings. It’s been a bad six months for the company, and I don’t see things turning around for them again for a while … if ever. It’s too bad. It’s a good company that just made some bad decisions.
Software-based businesses like Amazon and Netflix are rapidly displacing traditional businesses, but it goes much deeper than that. Software will soon replace much of what you do at work – and at lower cost and with better service. The question is – how far will we take this? Will software someday run our companies?
The old business model for local news is deep in debt and essentially running on fumes. The notion of a truly mission-driven news entity is quite compelling. We see examples of it running quite effectively in the nonprofit world in entities such as YES! Magazine, Grist, and High Country News. While these organizations have editorial voices and geographic territories that make them operationally quite different from a local newspaper, they do paint a picture of what could be possible on a municipal level.