Welcome to my new website, and the “disruptively good business” of The Vital Edge.
Category Archive: Engagement & Collaboration
Klout helps companies better understand the influence of employees and customers, and this opens the firm more fully to the outside world. Despite its many problems, Klout not only symbolizes the growing importance of influence in marketing, but the increasingly permeable nature of the firm.
Many of you know that I write a lot about engagement and think about it as “the process of building relationships with people and putting those relationships to work to accomplish some goal.” This exercise is designed to help you better balance this tension between tasks and relationships.