Category Archive: Engagement & Collaboration

Announcing The Vital Edge!

Welcome to my new website, and the “disruptively good business” of The Vital Edge.

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Klout, Influence, and the Future of Business

Klout helps companies better understand the influence of employees and customers, and this opens the firm more fully to the outside world. Despite its many problems, Klout not only symbolizes the growing importance of influence in marketing, but the increasingly permeable nature of the firm.

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Week in Review: May 14, 2012

Four mini-posts on: Google’s new ‘knowledge graph” and the semantic web, the sad story of Flickr (and CarPoint), why Justin Bieber has a higher Klout score than President Obama, and the future of market research. Phew…

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Soulful Work – My Interview with Big Life

An interview with Shelly Immel from Big Life, where she helps me cut to the essence of my work on making business a better force for good in the world.

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Testing the Wisdom of Crowds

When we make it possible for people to aggregate their wisdom in independent, diverse and decentralized ways, the resulting “wisdom of the crowds” can be uncannily accurate. I just tested that on Google+, and here are my results.

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We Are The Filter Bubble

Computer algorithms aren’t the only thing contributing to the “Internet Filter Bubble.” Who we choose to connect with in our social networks deeply affects who is “curating” the content we consume. Here’s why diversity in your social network matters.

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Place-Based Networks: A New Kind of Social Network

Place-Based Networks are mobile social networks that help you connect with other people based on your shared interest in a place.

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When Personal Brands and Corporate Brands Collide

Individual people are the connective tissue that connects organizations to their surroundings. So what happens when those people leave an organization, along with the social network connections they built while at the company?

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Google+ Hints at a Social Media Marketing Revolution

Google+ pushes better engagement with “permission marketing” principles.

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An Exercise in Balancing Engagement

Many of you know that I write a lot about engagement and think about it as “the process of building relationships with people and putting those relationships to work to accomplish some goal.” This exercise is designed to help you better balance this tension between tasks and relationships.

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