Engagement & Collaboration

Klout helps companies better understand the influence of employees and customers, and this opens the firm more fully to the outside world. Despite its many problems, Klout not only symbolizes the growing importance of influence in marketing, but the increasingly permeable nature of the firm.

An interview with Shelly Immel from Big Life, where she helps me cut to the essence of my work on making business a better force for good in the world.

When we help people aggregate their wisdom in independent, diverse and decentralized ways, the resulting "wisdom of crowds" can be uncannily accurate.

Computer algorithms aren't the only thing contributing to the "Internet Filter Bubble." Who we choose to connect with in our social networks deeply affects who is "curating" the content we consume. Here's why diversity in your social network matters.

Place-Based Networks are mobile social networks that help you connect with other people based on your shared interest in a place.

Individual people are the connective tissue that connects organizations to their surroundings. So what happens when those people leave an organization, along with the social network connections they built while at the company?

Google+ pushes better engagement with "permission marketing" principles.

Many of you know that I write a lot about engagement and think about it as "the process of building relationships with people and putting those relationships to work to accomplish some goal." This exercise is designed to help you better balance this tension between tasks and relationships.

TicketMaster just announced a new interactive seat map feature that allows you to more easily book seats next to your friends at concerts. This new "social seat map" feature is a prime example of "Friend Discovery" - connecting an organization’s CRM database with the social networks of its customers.

How come I can't decide for myself what influence on the web means to me? Who died and left Klout king? How about an influence tuner to let me decide what kind of influence matters most?