Author Archives: Gideon Rosenblatt

Gideon Rosenblatt writes about the impact of technology on people, organizations and society at Alchemy of Change. He is a technologist with a background in business and social change. For nine years, Gideon ran Groundwire, a mission-driven technology consulting group, dedicated to building a more sustainable world. Prior to that, he spent ten years at Microsoft in various marketing, product development and management positions, where he developed CarPoint, one of the world's first large-scale e-commerce websites. Gideon was raised in Utah, lived and worked in Japan and China for several years, and now lives in Seattle with his wife and two boys. More details on Gideon here.

Fixing the Google+ Engagement Problem

Google has a real problem with Google+ engagement - especially with new users. Here are some ideas on how to address the situation.

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Social Reading and the Social Book

"Social reading" centers not so much on the joy of reading or pursuit of knowledge, but a desire to build social capital on social networks. And now, it's coming to books.

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Testing the Wisdom of Crowds

When we help people aggregate their wisdom in independent, diverse and decentralized ways, the resulting "wisdom of crowds" can be uncannily accurate.

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Why So Many Social Change Organizations Struggle

When nonprofit organizations with issue-specific, niche missions organize themselves around individual donor fundraising, it creates waste, dysfunction and drains power away from real social change.

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Networks, Organizations and Movements

When thinking about social change movements, networks teach us that it all comes down to the human connection.

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We Are The Filter Bubble

Computer algorithms aren't the only thing contributing to the "Internet Filter Bubble." Who we choose to connect with in our social networks deeply affects who is "curating" the content we consume. Here's why diversity in your social network matters.

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What is Google Plus? (really.)

Some slides on why I believe Google+ is important: Shared interest graph View more presentations from gideonro These were originally posted on Google+, where there is a pretty heavy amount of discussion about them. You’ll have no problem viewing them even if you don’t have an account there (yet).  😉  

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When Organizational Goals Clash with Social Change Goals

This morning I received an online petition to support changes to US fuel efficiency standards, and the reasons I didn't sign it say a lot about the problems of the social change sector today.

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The Sole of a Business

Shoe repair man, Mr. Lee, teaches me the beauty of business and its ability to be of service to society.

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Place-Based Networks: A New Kind of Social Network

Place-Based Networks are mobile social networks that help you connect with other people based on your shared interest in a place.

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